Motion design for small brands: where a little animation pays off
You don't need a film budget to move. Five places a little motion makes a small brand look bigger, and the rules that keep it tasteful.
//Blog
Blog
Notes from the studio on branding, websites, SEO and motion. Short, useful and only occasionally bananas.
What’s included in a brand identity package (and what’s worth paying for)
Logo, colors, fonts, and then what? Everything a proper brand identity package should include, the extras worth paying for, and the red flags to avoid.
Website redesign checklist: 10 things to gather before you hire a designer
A redesign goes faster, costs less and lands better when you start prepared. Ten things to gather before your first call with a designer.
Brand refresh or rebrand? How to tell which one you need
Not every tired brand needs to start over. How to tell a refresh from a rebrand, the signs you need each, and what changes in both.
