What’s included in a brand identity package (and what’s worth paying for)
Logo, colors, fonts, and then what? Everything a proper brand identity package should include, the extras worth paying for, and the red flags to avoid.
//Blog
Branding
Brand identity advice for small businesses: what belongs in a brand kit, when to refresh or rebrand, and how to look like yourself everywhere.
Brand refresh or rebrand? How to tell which one you need
Not every tired brand needs to start over. How to tell a refresh from a rebrand, the signs you need each, and what changes in both.
