//Case study
Alpha Grizzly Fit
Brand identity for a fitness program and community: badge system, palette, type, business cards, social posts and brand guidelines.
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- alphagrizzlyfit
01Overview
Alpha Grizzly Fit is a fitness program and community. The studio turned its badge and its own social posts into a complete identity system: a palette and type, brand elements, a photo style, business cards with a session card back, a set of social posts and brand guidelines.
02Alpha Grizzly Fit
The badge
A grizzly pressing a loaded bar inside a ring that reads ALPHA and GRIZZLY FIT, printed with a worn, distressed texture. It is always one flat color: off-white on dark, ink or oxblood on light.
03Alpha Grizzly Fit
The palette
- Oxblood#331111
- Charcoal#191818
- Bone#F3EFEA
- Signal#C8281E
- Ember#F0503C
Oxblood comes straight from the badge files and leads every layout. Charcoal and bone keep it heavy and warm, like rubber floors and old iron. Red is the spark: signal red for buttons, a lighter ember for red words on dark, where signal red is too faint to read.
04Alpha Grizzly Fit
The type
Montserrat Black in all caps matches the headlines the client was already posting. Barlow keeps class details easy to read, and Barlow Condensed handles labels, times and buttons.
05Alpha Grizzly Fit
Brand elements
All pulled from the badge and the client's posts: the badge blown up as a faint watermark behind photos, a fine grit over flat color with the badge's star as a divider, and tight stacked headlines with one word in red. Each piece uses one or two of them.
06Alpha Grizzly Fit
Business cards
An oxblood front with the badge, a bone contact back with a signal red edge, and a second back for the front desk: a session card with ten stamp slots for check-ins. The name and contact details are sample text.
07Alpha Grizzly Fit
In use
Six social posts built on the client's own lines. Each one takes a real gym photo through the same grade (less color, more contrast, an oxblood tint), sets one stacked headline and signs off with the badge.
- alphagrizzlyfit
- alphagrizzlyfit
- alphagrizzlyfit
- alphagrizzlyfit
- alphagrizzlyfit
- alphagrizzlyfit
