//Case study

Hydration Hut

A brand identity concept for a health smoothie and juice bar: logo, palette, type, cans, business cards and ads.

Status: Concept
Type: Brand identity
Delivered: Brand identity, Website, Packaging

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01Overview

Hydration Hut is a brand identity concept for a health smoothie and juice bar: a logo, a palette and type, a line of cans, business cards and the brand in use. It is a concept, not a client project.

02Hydration Hut

The mark

The drop is the dot on the i

03Hydration Hut

The palette

Cyan#00CCFF
Sky#7BE3FF
Orange#F68A40
Pink#FD4FAB
White#FFFFFF

04Hydration Hut

The type

Two typefaces carry the brand. Fredoka has rounded letters that echo the wordmark, for headlines, names and prices. Rubik keeps menus, labels and contact details clear.

Type specimen on pink: Fredoka, a rounded typeface, setting Aa and the line Fuel your body, fuel your mind

Type specimen on pale blue: Rubik setting Aa and the line New flavor of the week in its black weight

05Hydration Hut

The cans

A fuji berry can with the drop inside a blue ring and a row of purple dots

Every can carries the drop inside a ring, its own shade and a row of dots, with two lines on the side: zero calories, total hydration. The range includes tropical mango, blue razz and fuji berry.

06Hydration Hut

Brand elements

Three shapes come from water and the cans: the ring that holds the drop, a row of flavour dots and a strip of sky tape. Each piece uses one or two of them, never all three.

The Hydration Hut drop inside a thick cyan ring on white — The ring

A row of four dots in cyan, sky, orange and pink on black — Flavour dots

A strip of evenly spaced sky blue squares across pink — Sky tape

07Hydration Hut

Business cards

The front leads with pink and the logo. The back carries the contact details, the drop in its ring, the flavour dots and the sky tape along the edge. The name on the cards is sample text.